Designer & developer
Co-founder, .beeasy digital factory
Based in Tenerife, Spain · Working worldwide
I'm a designer and web developer. I work across interface design and code, and I care most about the small decisions that make a product clear and easy to use.
01Selected work
Shipped work only. No mockups, no borrowed metrics. Each project says what I did, and what I didn't.
Showing 4 of 4 projects
Data platform · UX/UI design & front-end development
Rankings, contest results and years of battle history for Italy's freestyle rap scene, made readable at a glance.
I designed the interface: the information architecture, the navigation between league-wide tables and individual freestyler profiles, and a dark, high-contrast system where a single yellow accent marks what matters. I also built the front end in React and Tailwind CSS; the back end runs on Supabase.
Website redesign · Custom landing page · AI video
A full UX/UI redesign of an established wellness website, with a custom-built landing for its foundation program: a story told through scrolling, around an AI-generated video.
With my team at .beeasy, I redesigned the UX and UI of the whole existing site in WordPress and Elementor, with components generated with AI assistance and refined so the client's team keeps full control. The program landing needed custom development: I designed it as a story told through scrolling and generated its hero video with Google Veo, synchronised with the scroll, so visitors move from a ripple on the water to below the surface.
Read the case studySee the landing pagehippocrateswellness.org
SaaS websites · Web design & Webflow
Selected pages and reusable components for an email-design SaaS: the RGE Studio demo page, the enterprise security section and Beefree SDK pricing.
I designed and developed these pages and their components in Webflow, with distributed product and marketing teams. RGE Studio is the new name of the Beefree email builder; Beefree SDK is the developer product. Over the past year I've also worked on accessibility, code cleanup and SEO implementation across these sites, following the audits of the client's SEO agency. I didn't design or build either site as a whole.
B2B catalog · Webflow & custom code
A professional fitness-equipment catalog with a custom quote-request system: build a list, adjust quantities, send a structured request in four steps.
The site is built in Webflow. I designed the flow and wrote the quotation system entirely in custom code on top of it, with Claude Code as a development assistant. Each business requirement became a step the customer can check before sending. It's not a configured plugin: the logic is written for this catalog. With my team at .beeasy we also created the brand, and we still handle the company's automation and logistics systems.
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02How I think
Four principles I use to make decisions and to judge whether a design, mine or anyone else's, meets its standard.
Dense information is a design problem, not a content problem. Hierarchy, grouping and one clear next step do most of the work.
Every color, motion and component should answer a user need. If I can't say what something is for, it goes.
Reusable patterns, coherent spacing and responsive behavior that holds from a 375px phone to a wide desktop, and stays maintainable after hand-off.
Code and AI are ways to solve the design problem, not the point of it. I use them when they make the result better or the team faster.
03AI & creative technology
I use generative AI in real client work: to build, to explore interfaces, and to produce visual and video content. The tools are fast. The value is in knowing exactly what to ask for, and what to reject.
Write precise requirements: the brief, the constraints, the edge cases and the standard the output has to meet.
Guide AI-assisted development step by step, instead of accepting the first thing it produces.
Check the result against the design intent: hierarchy, spacing, text accuracy, visual artifacts, behavior across devices.
Correct what's wrong, then integrate it into a working product that people can maintain.
04About
I'm Maddalena, an Italian designer and developer living in Tenerife. I co-founded .beeasy digital factory, an independent studio that designs and builds websites and digital products for international clients. My work sits between design and implementation, and I'm happiest where the two have to agree.
05Contact